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HomeMining & InfrastructureSEFA rebrands to Heidelberg Materials

SEFA rebrands to Heidelberg Materials

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SEFA, which was acquired in 2023, rebranded as Heidelberg Materials at the start of this year.

While the SEFA name will continue to be associated with beneficiation technologies and solutions, the company now operates as Heidelberg Materials.

According to Heidelberg Materials, SEFA has a proven and leading technology in coal ash beneficiation and more than 25 years of experience in designing and operating beneficiation facilities. At multiple SEFA facilities, Heidelberg Materials says coal ash is excavated from ponds and processed into environmentally sustainable material.

“Two years ago, we unified our many legacy brands under the Heidelberg Materials name to better reflect our expertise in heavy building materials while also conveying our commitment to becoming the industry leader in sustainability and digital solutions,” says Chris Ward, president and CEO of Heidelberg Materials North America. “The rebranding of our SEFA business to Heidelberg Materials further reinforces this commitment and aligns perfectly with our vision to build a more sustainable, circular and resilient future.”

Related: Heidelberg Materials to acquire The SEFA Group

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