After hearing the arguments in September, the federal appeals court in Washington unanimously ruled to uphold the law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned.
Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will not get banned or divest in the US in 2025.
Why not? ByteDance is sure to appeal today’s ruling to the Supreme Court; a new administration takes the helm in the US in January; and the law has a 90-day extension clause. But outside of the delay tactic, TikTok’s importance to a thriving creator economy is far-reaching. Banning TikTok creates a Meta monopoly.
As a recap, here’s a look back at some of our past blog posts about TikTok from earlier this year:
- Today’s TikTok Appeal Pressure-Tests The First Amendment [READ]
- Predictions 2025: The Media Industry Resolves 2024’s Unruly Unknowns [READ]
- TikTok’s Influence On Young Voters Makes It A Threat To US Democracy And An Asset To Marketers [READ]
- Banning TikTok Creates A Meta Monopoly [READ]
Forrester clients: Let’s chat more about this via a Forrester guidance session.