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Wednesday, January 22, 2025
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Market Trends

Evaluating how consumers are actually feeling

Like many German words, gestalt has no direct English translation, but much...

The Live Music Market: Music Lovers Are in Their Concert Era

Between a post-pandemic revival and big names in the music industry going on tour, such as Taylor Swift’s Eras Tour, Beyoncé’s Renaissance Tour, and...

Western European Laparoscopic Market Trends

Western Europe has witnessed substantial growth in the laparoscopy market, driven by the increasing demand for minimally invasive surgical techniques. Laparoscopy, a procedure involving...

The Intersection Of Market Research And Behavioral Science

Market research has traditionally relied on quantitative data to understand consumer behavior. However, this approach often falls short in capturing the nuances of human...

Target Market Segmentation: How To Use It To Your Advantage

Think target market segmentation just sounds like more marketing fluff? Fair. But...

What a Trump presidency means for CPG brands

The outcome of the 2024 US Presidential election could have far-reaching implications for businesses across various sectors, and consumer packaged goods (CPG) brands are...

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