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Market Trends

Why the Artificial Intelligence in Military Market Is Set to Skyrocket to $61 Billion by 2034

In the rapidly advancing field of artificial intelligence (AI), the military sector stands out as a critical area of growth, innovation, and strategic importance....

Unlocking The Power Of Predictive Analytics: Forecasting Market Trends With AI

In today’s rapidly evolving business landscape, staying ahead of the curve is no longer a luxury, but a necessity. To thrive, organizations must be...

Top Six Use Cases For GenAI In Knowledge Workflows

After completing The Forrester Waveâ„¢: Knowledge Management Solutions, Q4 2024,...

How PFAS Testing is Paving the Way for a Cleaner Future

Imagine a chemical so persistent that it’s found in everything from drinking water to polar bears in the Arctic. Now, imagine this same chemical...

The Rise Of The Metaverse: Market Research In Virtual Worlds

The metaverse, a collective virtual shared space, is emerging as a groundbreaking frontier for market research. As this immersive digital landscape evolves, it presents...

Impact of Ozempic and Weight Loss Drugs in Consumer Facing Industries

Obesity is arguably the defining health issue of the 21st Century. World Health Organisation data shows that 43% of over-18s are overweight, and 16%...

Amid The AI Hype, Agile Still Remains Relevant In 2025

After over 12 years of leading Forrester’s research on agile...

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