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Unlocking The Power Of Predictive Analytics: Forecasting Market Trends With AI

In today’s rapidly evolving business landscape, staying ahead of the curve is no longer a luxury, but a necessity. To thrive, organizations must be...

Top Six Use Cases For GenAI In Knowledge Workflows

After completing The Forrester Waveâ„¢: Knowledge Management Solutions, Q4 2024,...

How PFAS Testing is Paving the Way for a Cleaner Future

Imagine a chemical so persistent that it’s found in everything from drinking water to polar bears in the Arctic. Now, imagine this same chemical...

The Rise Of The Metaverse: Market Research In Virtual Worlds

The metaverse, a collective virtual shared space, is emerging as a groundbreaking frontier for market research. As this immersive digital landscape evolves, it presents...

Impact of Ozempic and Weight Loss Drugs in Consumer Facing Industries

Obesity is arguably the defining health issue of the 21st Century. World Health Organisation data shows that 43% of over-18s are overweight, and 16%...

Amid The AI Hype, Agile Still Remains Relevant In 2025

After over 12 years of leading Forrester’s research on agile...

Global Dates Market to Hit $36.14 Billion by 2028

The global dates market is growing rapidly, driven by rising health consciousness, evolving dietary preferences, and increasing demand for natural, plant-based products. This blog...

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