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Market Trends

Anticipatory Design In Market Research: Predicting Consumer Desires

Predicting Consumer Desires Before They Know Them In today’s rapidly evolving market, traditional market research methods often fall short. Consumers’ needs and preferences are constantly...
Market Trends

28 Streaming Trends and Statistics For 2025

Searching for a complete rundown of streaming statistics? We’ve rounded up 28,...
Market Trends

Meet Gen Alpha: The Next Generation of Food Consumers

Although Generation Alpha are still young, now is the crucial moment for brands to start preparing for and engaging with this emerging cohort. Born...
Market Trends

What Omnicom’s Acquisition Of IPG Means For Marketers

Omnicom Group and Interpublic Group (IPG) announced their intention to merge...
Market Trends

Cracking the Code for How Genome Sequencing Is Revolutionizing Healthcare

Imagine a world in which doctors can design a personalized treatment plan for you based on your particular genetic composition. Sounds futuristic, right? That...
Market Trends

Sonic Branding : The Role Of Sound In Consumer Perception

The Power of Sound In an era dominated by visual stimuli, sound often takes a backseat in branding strategies. However, the power of sound to...
Market Trends

Evaluating how consumers are actually feeling

Like many German words, gestalt has no direct English translation, but much...
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