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While 2022 challenged consumers during the festive period with concerns and anxieties around increasing prices and global instabilities, festivities in 2023 saw improved confidence,...
In today’s rapidly evolving digital landscape, understanding consumer behavior is no longer a mere luxury; it’s a necessity. Traditional market research, while valuable, often...
The beauty retail industry is embracing experiential retail, a strategy that transforms shopping into an immersive and interactive experience. Experiential retail goes beyond simply...