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Market Trends

Market Trends

What a Trump presidency means for CPG brands

The outcome of the 2024 US Presidential election could have far-reaching implications for businesses across various sectors, and consumer packaged goods (CPG) brands are...
Market Trends

What’s The Difference Between The B2B Buyer’s Journey Map And B2B Revenue Waterfall™?

I recently had the opportunity to write a research report...
Market Trends

Global Urban Air Mobility Market Worth $28.5 Billion by 2032

The global urban air mobility (UAM) market size is projected to grow from US$ 3.8 billion in 2023 to US$ 28.5 billion by 2032,...
Market Trends

Augmented Reality Shopping Insights Into The Future of Retail

Augmented Reality (AR) is no longer a futuristic concept confined to science fiction. It’s rapidly transforming the retail industry, offering immersive shopping experiences that...
Market Trends

A Complete Guide To The Consumer Journey

Brand discovery has changed. Big time. Gone are the days when everyone...
Market Trends

The Power of Swiftonomics: How Does Music Impact the Economy?

With Taylor Swift’s The Eras Tour coming to a close on December 8th, this is the perfect time to look back at the undeniable...
Market Trends

B2B Marketing Measurement Isn’t Trusted And May Get Worse

Let’s brace ourselves for a hard truth. Trust in marketing...
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