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Market Trends

Market Trends

Meet Gen Alpha: The Next Generation of Food Consumers

Although Generation Alpha are still young, now is the crucial moment for brands to start preparing for and engaging with this emerging cohort. Born...
Market Trends

What Omnicom’s Acquisition Of IPG Means For Marketers

Omnicom Group and Interpublic Group (IPG) announced their intention to merge...
Market Trends

Cracking the Code for How Genome Sequencing Is Revolutionizing Healthcare

Imagine a world in which doctors can design a personalized treatment plan for you based on your particular genetic composition. Sounds futuristic, right? That...
Market Trends

Sonic Branding : The Role Of Sound In Consumer Perception

The Power of Sound In an era dominated by visual stimuli, sound often takes a backseat in branding strategies. However, the power of sound to...
Market Trends

Evaluating how consumers are actually feeling

Like many German words, gestalt has no direct English translation, but much...
Market Trends

The Live Music Market: Music Lovers Are in Their Concert Era

Between a post-pandemic revival and big names in the music industry going on tour, such as Taylor Swift’s Eras Tour, Beyoncé’s Renaissance Tour, and...
Market Trends

The Quest To Measure Developer Productivity Is Fueling The Market For Value Stream Management And Software Engineering Intelligence Tools

Software Engineering Intelligence (SEI) tools provide insights into the software...
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