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Market Trends

Market Trends

What’s The Difference Between The B2B Buyer’s Journey Map And B2B Revenue Waterfall™?

I recently had the opportunity to write a research report...
Market Trends

Global Urban Air Mobility Market Worth $28.5 Billion by 2032

The global urban air mobility (UAM) market size is projected to grow from US$ 3.8 billion in 2023 to US$ 28.5 billion by 2032,...
Market Trends

Augmented Reality Shopping Insights Into The Future of Retail

Augmented Reality (AR) is no longer a futuristic concept confined to science fiction. It’s rapidly transforming the retail industry, offering immersive shopping experiences that...
Market Trends

A Complete Guide To The Consumer Journey

Brand discovery has changed. Big time. Gone are the days when everyone...
Market Trends

The Power of Swiftonomics: How Does Music Impact the Economy?

With Taylor Swift’s The Eras Tour coming to a close on December 8th, this is the perfect time to look back at the undeniable...
Market Trends

B2B Marketing Measurement Isn’t Trusted And May Get Worse

Let’s brace ourselves for a hard truth. Trust in marketing...
Market Trends

What’s Behind the Rise of White Oil? Unpacking Its Role in Everyday Products

You might not think much about it, but this refined mineral oil is everywhere, powering industries from cosmetics to food processing. So, what’s the...
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